A lot has been made recently of the new P2P live video sharing services Meerkat and Periscope. If you use Twitter to acquire traffic, you may have already noticed a flurry of tweets that contained mrk.tv links. Those links were published via a…
In the past, media buying was mostly a matter of trial and error to establish the best traffic sources through a protracted campaign period and process of elimination methods. Now, many savvy media buyers are learning to use tracking tools and…
Programmatic Advertising Tips for Media Buyers In A Bid Based Market “Spending on real time-bidded display advertising will accelerate at a 59% compound annual growth rate through 2016, making in the fastest growing segment of digital advertising over the next…