Ad serving technology is continuously evolving. Recently, the concept of viewability has been a very hot topic amongst companies and individuals in digital advertising. It comes down to a simple question, what is the value of ads that never get…
It’s really easy when you’re chasing the CPA dragon to overlook some of the fundamental differences in how ad networks actually calculate what an ad “impression” is. While this term is used interchangeably across every ad network, how this unit…